T
his CPD event – Marketing for Counsellors & Psychtherapists is a bespoke and niche-focused workshop, designed to help professional therapists to better understand the value and importance of marketing and how excellence in this area can deliver significant value to clients.
You may be a fantastic therapist but are you marketing effectively? What does your web presence say about you? Is it congruent with who you are? Is your website (or lack of) a professional reflection of your business and services?
If a prospective new client searched on-line for you by either business name or your personal name, would you feel happy with what their findings would tell them? Is your on-line brand working for you twenty-four-seven, with a resulting flow of new enquiries?
When you send an email, are you promoting hotmail, yahoo, google or your own business name? If your target clients were to search Facebook, Twitter, LinkedIn or any of the main directory sites, would they find you or one of your competitors?
Where do you appear in the main search engines for both local and national searches? If word-of-mouth is key to you securing new clients, are you fully leveraging the internet to amplify your word-of-mouth marketing?
Do you blog? Should you blog? Does your on-line marketing strategy capitalise on youtube, vimeo, instagram and the numerous other sources of free leads? Are you targeting your specific on-line niche?
This marketing for counsellors, CPD event will explore how to take action towards better leveraged on-line branding and marketing whilst being mindful of the current ethical concerns for counsellors. It is a one-off bespoke day, encompassing both one-to-one and group work, structured in response to an assessment of participants current levels of awareness and their current on-line results.
Trainers Jo Watson & Jez Tromans
Jez Tromans is a Marketing Consultant of over twenty years experience, with a particular interest in helping small businesses to market effectively on-line. He has focused extensively on web based marketing since 1998, consulting for several large PLC companies, along with a countless number of more local-market focused businesses. Jez himself also has the benefit of having ‘grown-up’ around therapy and counselling, affording him a useful perspective on the sensitivity and ethical issues when marketing on-line as a counselling professional.
This training day is a direct response to interest expressed and limited spaces are available. Please contact Jo to reserve your space and we look forward to helping you to implement improved ‘marketing for counsellors’ strategies.
September 21, 2014 @ 11:59 am
Just wanted to say what a pleasure it was to spend the day with you all yesterday exploring some ‘marketing for counsellors’ concepts and ideas. As mentioned, we only really scratched the surface and laid some basic essential foundations and I would encourage you all to make a commitment to your practice to work ‘on’ your business as well as ‘in’ your business and to assign regular time to develop your own marketing plans. Regarding the subject of ‘what do your systems communicate’ – it’s so worth the time to consider all aspects of your marketing and communication ‘systems’ through the eyes of your potential clients and even more so, if you are developing a practice within a specific target-niche. Please consider excellence in such things as setting the right impression and therefore, paving the way for less barriers to communication.
If I can be of any help in respect to your on-line marketing and web development, please do not hesitate to get in touch (0121 270 6620 / 07957 822 103). Here’s to your success, Jez Tromans.
ps. The ‘Marketing for Counsellors’ notes that I promised are now available via Jo – please email her and she will I’m sure send you a copy by return.
pps. Please also take a moment to share the key things your learned and what from the day you will be implementing and as promised, we can also use this page as a discussion forum to ensure that all of your questions are fully answered. On an individual basis, I may also email one or two of you individually with some feedback on your current on-line marketing.
September 22, 2014 @ 11:41 am
mind’ and of it’s importance when developing a marketing plan.
Although this is a common marketing theory, the book I reference
is not a ‘pure’ marketing book, but in my opinion is an excellent
read – Seven Habits of Highly Effective People.
September 24, 2014 @ 4:44 am
Thanks to both Jez and Jo as this was a very valuable few hours spent. My key learning I would say was around thinking about the impression that my existing web presence may be giving. Key actions from this are too long to say here but I have 13 actions which I consider to be of priority following the course. The main focus of these actions is around effective use of social media with a secondary focus on some business systems and local advertising. I then have six further actions which I need to think about and analyse some more before I decide my way forward. They include some ideas of different ways to advertise and have a cost attached. I then have a further six key learning’s from the course that I have decided to park for now. These include the things learnt about marketing theory on the day which currently I am not sure how/if I wish to use. Hopefully these comments give a flavour of what was a very ‘content rich’ day.
September 24, 2014 @ 10:53 am
Thanks Karen. First impressions count for a lot and I wonder if this is even more the case when it comes to marketing for professional counsellors. We touched on perception of a counsellors web-presence (through the eyes of a client) all relative to how much contact information is shared and I can’t help but wonder, if such perceptions can influence barriers to open communication.
September 26, 2014 @ 7:30 am
Fantastic Day for someone like myself setting up in Private Practice. Even though I have been in sales a very long time I found this course really informative and generated some very good action points, which I have activated straight away, I feel the very simple ones will be the most effective. The best thing for me was exploring new ways in which to engage with someone simply visiting my site whom I may not have ever have previously had the chance to, Thanks Jo & Jez, well worth the day!
September 28, 2014 @ 9:34 pm
It was a great day wasn’t it..
Lovely to see so many of you and hear about your marketing journeys so far!
Jez certainly has a way of inspiring people and of making the whole topic of marketing really exciting! Its fantastic to hear that you are already putting things into practice – brilliant stuff!
October 15, 2014 @ 3:14 pm
In response to the day Jo:
Key Learning Points were:
1) To use all available avenues of interaction and to attain the “Royal Flush” of facebook, twitter, linked in, google and own website for full impact of quality of comapny.
2) To keep clients engaged after them visiting my website
3) To keep marketing material relevant to the client and do not use counselling jargon, say who you are, what you do and who you help and how within one small sentence. Almost a vision statement.
Key Action Points for ReJen therapy were:P
1) To prepare a marketing statement to head all advertising.
2) To sign into and register company for all internet available marketing options.
3) To offer a subscription onmy website eg sign up for a monthly newsletter, I have actaully decided to do a weekly chakra cleanse update whilst this is in progress to engage my clients via fabk and twitter
No further thoughts at this time as this is enough to keep me busy lol, thanks for a great day.
jeni @rejen Therapy.